Growing within the market and protecting it

So it's been a while since I talked to you guys, but I think this is an important thing to touch up on; I noticed a lot of bedroom DJ's (including myself) having trouble getting to the next stage in their careers. By that I mean taking your skills and training to the clubs, getting booked, networking and starting to treat DJ-ing more as a career than a hobby.



I've had this problem as well, and I must tell you: getting in the market might prove itself to be one of the hardest tasks in your entire career. It is important to develop branding, social media and a network of club owners and promoters who know you as a DJ.


Now in theory this sounds pretty easy; you just hit up some clubs with them sexy professional e-mails, linking them to your Mixcloud and social media, hoping they would invite you over for an event. Now unless you know the club's owner or manager, there isn't much hope that they would come back to you with a response. Truth is, they are not in the chance-giving business, but in the entertainment business. Now, in this business there is not much room for error. Get one bad performer for 45 minutes on the stage and your whole crowd can go home within seconds. The crowd going home isn't only the DJ's problem though. That also means there is no one buying drinks, jeopardising the entire night's finances. Also, in that crowd there will be some straight faces who will refuse to come back because of a negative experience. Out of these straight faces, you'll see a couple of "professional Facebook reviewers" who are already leaving 3 star reviews before they even saw the venue. Bottom line, new artists that aren't vouched for are a risk. Risks are bad for business. That doesn't necessarily mean you are a shit DJ; that just means no one has seen you perform like a beast yet.